Terms & Conditions

Effective October 30, 2026 · Last updated October 30, 2026

Take a moment to read these terms. They include an arbitration clause and class-action waiver, and explain that Fluorova is not a dental or medical provider.

§1 Acceptance of these terms

These Terms & Conditions ("Terms") are a binding agreement between you and Fluorova, a brand of The Nelson M Group LLC ("Fluorova," "we," "us"). They govern your use of fluorova.com and related services, including email and text-message programs (the "Services"). By using the Services or submitting a form, you agree to these Terms, our Privacy Policy, and, if you opt in to texts, our SMS Terms. If you do not agree, do not use the Services.

§2 What Fluorova is, and is not

Fluorova is an information service. We publish general, plain-language information about oral health, dental care basics, and ways to save on dental care, and let visitors opt in to related updates. We do not supply dental care, give quotes or prices for treatment, match people with dentists, or refer people to providers, and we will not share your details with dental offices, insurers, or other partners.

• Decisions about dental care are yours. Reading our content does not obligate you to do anything.
• Your own dentist, not Fluorova, examines you, explains the risks, benefits, and costs of any treatment, and is responsible for your care.
• Costs, coverage, and savings vary by person, plan, and location. We do not guarantee that you will save any amount, qualify for any program, or get any particular result.

§3 Eligibility

Use of the Services requires that you be at least 18 years of age, located in the United States, and legally able to contract. You may submit details solely about yourself or about someone who has authorized you to act for them.

§4 Your information and accuracy

The information you give us must be accurate and current, and you agree to correct it when it changes. Provide only a mobile number that belongs to you or that you are authorized to use. If your number changes or is reassigned, please reply STOP from the old number or contact us so that we do not message someone else.

§5 Communications and text-message consent

Opting in means you agree to hear from us by email and, for the boxes you check, by automated texts as explained in the SMS Terms. Consent to texts is optional, is not a condition of purchase or of using the Services, and may be withdrawn at any time by replying STOP. Message frequency varies. Message and data rates may apply. Reply HELP for help.

§6 Text messaging: rates, frequency, STOP and HELP

Message and data rates may apply. Message frequency may vary (up to about 8 messages a month, depending on the topics you choose). Text START to join, or opt in with the form on our Get Started or text updates page. Consent is not a condition of purchase or of using the Services.

• STOP: Reply STOP to any message to opt out (STOPALL, UNSUBSCRIBE, CANCEL, END and QUIT also work). You will get one confirmation text and then no more messages.
• HELP: Reply HELP to any message for help, or contact us by email at [email protected] or by phone at 877-270-0620.

Mobile information and opt-in data are not sold or shared with third parties or affiliates for marketing or promotional purposes. See the Privacy Policy and SMS Terms.

§7 Acceptable use

In using the Services you agree that you will not (a) provide false, misleading, or someone else's details, (b) engage in unlawful, fraudulent, or abusive conduct, (c) interfere with, disrupt, or try to gain unauthorized access to the Services, (d) use bots or automated methods to submit forms, (e) copy, scrape, or resell our content without permission, or (f) impersonate any person or entity. We may suspend or end access for violations.

§8 Third-party organizations and links

Organizations, programs, and products mentioned on or linked from the Services (for instance public health resources, dental schools, or clinics) belong to third parties. We endorse no product, plan, or provider, and we take no responsibility for the conduct, content, or outcomes of any third party. Your relationship with a dentist or plan is between you and them.

§9 Intellectual property

The Services, including the Fluorova name, logo, text, graphics, and design, are the property of us or our licensors, protected under intellectual property laws. We license you, on a limited, revocable, non-exclusive, non-transferable basis, to view and use the Services for personal and non-commercial uses only. Each photograph on the Site is used under its free-use license.

§10 Disclaimers

The services and all content are given "as is" and "as available" without warranties of any kind, whether express or implied, such as implied warranties of merchantability, fitness for a particular purpose, accuracy, and non-infringement. We will not warrant that the services will be uninterrupted, error-free, or secure, or that any message will be delivered or delivered on time.

Fluorova does not supply medical advice, and makes no representation about any dental treatment, plan, price, savings amount, or health outcome.

§11 Limitation of liability

As far as the law allows, fluorova and The Nelson M Group LLC, and their members, managers, officers, employees, and agents, will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, data, or goodwill, arising from or related to your use of (or inability to use) the services, or from any dental care decision you make or do not make. Our total liability for any claim relating to the services will not exceed one hundred U.S. dollars ($100).

Certain jurisdictions do not permit some limitations, so part of the above may not apply to you. These Terms do not limit any liability that the law does not allow to be limited.

§12 Indemnification

You agree to hold The Nelson M Group LLC, its affiliates, and its personnel harmless, and to indemnify them, for claims, damages, and expenses (reasonable attorneys' fees included) arising from your violation of these Terms, from misuse of the Services, or from giving a phone number or other information that you were not authorized to supply.

§13 Disputes, governing law, and arbitration

Informal resolution first. Please let us know about any problem first, at [email protected] giving us 30 days to try to work it out.

Binding arbitration. Apart from small-claims matters and injunctive-relief claims over intellectual-property misuse, every dispute between you and Fluorova or The Nelson M Group LLC arising from or relating to these Terms or the Services shall be resolved through final and binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules. At your choice, the arbitration is held in your county of residence or by video or phone. An arbitrator may award the same individual relief as a court, and judgment on the award may be entered in any court with jurisdiction.

Class-action waiver. Both you and Fluorova agree, as far as the law permits, to pursue claims individually only, never as a plaintiff or member of a class, collective, or representative action.

Opt-out. Within 30 days of first accepting these Terms, you may decline arbitration by emailing [email protected] with the subject "Arbitration Opt-Out", stating your name and mobile number.

Governing law. We interpret these Terms under the Federal Arbitration Act and the laws of the state where The Nelson M Group LLC has its principal place of business, ignoring conflict-of-law rules. The state and federal courts based there have exclusive jurisdiction, subject to the arbitration clause.

§14 Termination

You may stop using the Services at any time, and may opt out of messages by replying STOP. We may suspend or terminate access at our discretion, including for violations of these Terms. Sections that by their nature should survive (including disclaimers, limitation of liability, indemnification, and disputes) will survive termination.

§15 Changes

From time to time we may update these Terms and will post the update with a new "Last updated" date. By continuing to use the Services after the effective date you accept the updated Terms. Notice of material changes will be supplied where mandated by law.

§16 General

Together with the Privacy Policy and SMS Terms, these Terms are our entire agreement with you on this subject. If a part is held unenforceable, the remainder stays in effect. Not enforcing a provision does not waive it. You cannot assign these Terms without our consent, but we may assign them as part of a merger or sale of the business.

§17 Contact us

Questions about these Terms? You can reach us by mail, email, phone, our online contact form, or by replying HELP to any text: